Macron'a Hoşgeldiniz

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A strong growht

From an entirely Italian clientele, Macron now distributes 30% of its products in Italy and the remaining 70% to the rest of the world. The turnover has grown significantly year after year: Macron is now one of the sportswear brands with the most rapid growth in Europe.

11 £

2004

+18%

13 £

2005

+15%

15 £

2006

+26%

19 £

2007

+37%

26.1 £

2008

+37%

35.9 £

2009

+26%

45.2 £

2010

+16%

52.6 £

2011

+15%

60.3 £

2012

+4%

62.7 £

2013

+4%

65.4 £

2014

+4%

2015

+3%

70 £

2016

+15%

80.3

2017

Macron in numbers today

230

Number of employees

800

Multibrand stores

123

Macron Stores

+5.2 Mio

Units sold per year

+50

How a product is conceived

The origins of the concept

Market surveys and trend studies.

Study and research of fabrics and accessories.

In the case of sponsored clubs: study of the history of the team and research of inspirational Content/images.

Developing the patterns

Definition of style and colours by means of graphic renderings.

Study of pattern development to valorise the athletes’ figure.

From model to prototype

Digital creation of the model: from the graphic rendering to the CAD realization of the base size.

Virtual 3D prototyping: dressing of a virtual model during the modelling stage, allowing the checking of proportions and the fitting (in all sizes), optimizing stages of prototyping and reducing the processing time.

Achievement of first prototype. Fitting test. Quality control and development of the size set.

Industrialization

Definition of artwork and specs. Pre-production sampling.

Attention to details

Quality, sewing details, choice of accessories and graphics (patches, embroidery, badges, labels)

Continuous research of new technical materials to meet the performance needs of the different sports.

Hi-end collections

Logistics

For best service, the inner divisions of Macron collaborate with a constant synergy to offer their clients the best logistic support and integrated solutions to cover the full chain. All of the distribution of the Macron products is managed in two highly technological warehouses in Bologna and Monselice (near Padua) where up to 50,000 units are handled daily, thus reducing delivery to many place to just two days. This makes Macron one of the most up-to-date companies in Europe.

Bologna

Storage Capacity 6.000 sqm

Pieces on stock+2.500.000

Monselice

Storage Capacity7.000 sqm

Pieces on stock+1.500.000

UEFA
kit assistance programme

Macron is the official partner in the UEFA Kit Assistance Scheme. The scheme was set up by UEFA’s Top Executive Programme to assist smaller football associations. Macron won the UEFA tender in 2017 to design and produce unique collections in collaboration with each association. For the first two years, at least the men’s national A-teams and the Under 21 teams of as many as eight associations (Andorra, Armenia, Belarus, Cyprus, Faroe Islands, Liechtenstein, Luxembourg and San Marino) will proudly wear Macron starting in April 2018.